Why has economic growth become separated from the condition of our living planet? Over the last century, one narrative has dominated: exponential GDP growth.

The benefits of this growth are undeniable—countless people lifted out of poverty, improved standards of living, and a more connected, prosperous world.  However, this economic progress has come at a cost, with a corresponding decline in the health of our planet.

A perceived division has emerged between those dedicated to protecting our planet and those focused on economic growth. While activists and NGOs raise awareness, corporations and financial institutions are often seen as prioritizing profit over environmental concerns. This perceived divide is a barrier to progress. We believe that environmental sustainability and economic growth can go hand-in-hand.

We envision a future where economic growth and planetary health are not mutually exclusive, but rather intertwined and reinforcing. We see a future where both GDP and the Living Planet Index rise together, demonstrating that economic prosperity and environmental regeneration can be achieved in harmony.

As a purpose-driven, for-profit organization, we believe that by providing profitable technology and services that benefit the natural world, we can create a sustainable model for both financial returns and environmental restoration. 

We are committed to demonstrating that economic growth and environmental stewardship can be mutually reinforcing, benefiting both people and the planet.